Privacy Policy

Effective Date: July 15, 2026

This Privacy Policy explains how Iron Rock, LLC (“Iron Rock,” “Property Water Damage,” “we,” “us,” or “our”) collects, uses, and discloses information when you visit propertywaterdamage.com (the “Website”) or interact with the telephone numbers and other features available through the Website.

Property Water Damage is a referral and lead-connection website. The Website is intended to help people locate independent companies that may provide water-damage-related services in Tennessee. Property Water Damage does not itself perform water damage restoration, remediation, repair, construction, or related services.

By using the Website, you acknowledge the practices described in this Privacy Policy.

1. Information We Collect

Information Collected Automatically

When you visit the Website, we and our service providers may automatically collect information about your device and use of the Website. This information may include:

Your Internet Protocol address;
Browser type and version;
Device type and operating system;
Approximate geographic location derived from your IP address;
Referring website or advertising campaign;
Pages viewed and links clicked;
The date, time, and duration of your visit;
Advertising identifiers, cookie identifiers, and similar online identifiers; and
Information about how you interact with the Website.

This information may be collected through cookies, pixels, scripts, tags, local storage, and similar technologies.

Information Collected When You Call

The telephone numbers displayed on the Website may be provided or tracked through CallRail or a similar call-tracking service.

When you place a call through a number displayed on the Website, information collected may include:

Your telephone number;
Caller ID name, when available;
The date, time, and duration of the call;
Your approximate location;
The advertising source, search term, or webpage associated with the call;
Technical and routing information; and
Information you voluntarily provide during the call.

Depending on the settings used by the service provider receiving the call, calls may also be recorded or transcribed. When recording is enabled, any legally required recording notice or consent request should be provided at the beginning of the call. Property Water Damage does not guarantee that every service provider uses the same recording practices.

Calls may be routed to an independent water damage service provider based on factors such as the caller’s location, the number dialed, availability, or the advertising campaign through which the caller reached the Website.

ZIP-Code Search Information

The Website may eventually include a tool that allows users to enter a ZIP code to determine whether service may be available in an area.

A ZIP code entered into this tool is used to produce the requested search result. The tool is not intended to collect a user’s name, email address, street address, or other direct contact information. However, technical information associated with use of the search tool may still be collected through the analytics and logging technologies described in this Privacy Policy.

Information You Send Directly to Us

The Website does not currently offer a public contact form, newsletter signup, customer account, review feature, survey, payment system, or file-upload feature.

You may contact Iron Rock directly using the email address listed in this Privacy Policy. If you do so, we may collect your email address, the contents of your message, and any other information you choose to provide.

2. How We Use Information

We may use information collected through the Website to:

Operate, maintain, secure, and improve the Website;
Connect callers with independent service providers;
Route calls according to location, service area, availability, or other relevant criteria;
Measure Website traffic, calls, advertising performance, and user engagement;
Understand which advertisements, search terms, and webpages generate calls;
Diagnose technical problems and prevent fraud, misuse, or security incidents;
Respond to questions or privacy requests;
Maintain business and security records;
Enforce our Terms and Conditions;
Comply with legal obligations; and
Protect the rights, safety, and property of Iron Rock, Website visitors, service providers, and others.

3. Cookies and Similar Technologies

The Website may use cookies and similar technologies to provide functionality, remember preferences, analyze Website use, measure advertising effectiveness, and support advertising campaigns.

Cookies are small files stored on your browser or device. Some cookies may be necessary for security or proper Website operation. Others may be used for analytics or advertising.

Depending on the Website’s configuration, you may be able to control nonessential cookies through a cookie preference tool. You can also control or delete cookies through your browser settings. Blocking cookies may affect certain Website features.

4. Analytics and Advertising Services

Google Analytics

We use Google Analytics to understand how visitors find and use the Website. Google Analytics may collect information such as your IP address, device information, browser information, pages visited, approximate location, and interactions with the Website.

Google may use this information to provide analytics services, maintain and improve its services, prevent fraud, and perform other activities described in Google’s policies.

Google Ads

We may use Google Ads and related Google advertising technologies to measure advertising performance, attribute calls or Website visits to advertisements, create advertising audiences, and display or improve advertisements.

These technologies may use cookies, advertising identifiers, IP addresses, and Website interaction information.

Meta Advertising Technologies

We may use the Meta Pixel or other Meta advertising technologies. If enabled, these technologies may collect information about visits to and interactions with the Website and may associate that information with a Meta account or advertising identifier.

Meta may use this information to measure advertising performance, create audiences, personalize advertisements, and provide other advertising services in accordance with its own policies.

The use of an advertising technology does not necessarily mean that we know your name or other direct identity. The provider may nevertheless be able to associate Website activity with other information it possesses.

CallRail

We use CallRail or a similar service to provide telephone numbers, route calls, identify the marketing source associated with calls, and measure advertising performance.

CallRail may use cookies, JavaScript, and other technologies to associate Website activity with calls. It may collect IP addresses, browser and device information, pages visited, caller telephone numbers, caller ID information, call details, and other information associated with a call.

5. How We Disclose Information

We may disclose information to the following categories of recipients:

Independent Service Providers

Calls made through the Website may be routed to independent companies that provide water damage restoration, repair, remediation, or related services.

Once you are connected with a service provider, information you provide during the call is received and handled by that provider. The provider’s privacy practices, terms, pricing, qualifications, and services are separate from those of Property Water Damage.

Website and Technology Vendors

We may disclose information to companies that provide hosting, analytics, advertising, cybersecurity, call tracking, telephone routing, Website maintenance, and related technical services.

These providers may include Google, Meta, CallRail, hosting providers, and security providers.

Professional Advisers

We may disclose information to attorneys, accountants, insurers, consultants, and other professional advisers when reasonably necessary for business or legal purposes.

Legal and Safety Purposes

We may disclose information when we reasonably believe disclosure is necessary to:

Comply with applicable law, a court order, subpoena, or other legal process;
Respond to a government or law-enforcement request;
Investigate fraud, security incidents, or misuse;
Protect the rights, property, or safety of Iron Rock or another person; or
Establish, exercise, or defend a legal claim.

Business Transactions

Information may be disclosed or transferred as part of a merger, acquisition, financing, reorganization, sale of assets, bankruptcy, or similar business transaction.

6. Sale and Sharing of Personal Information

We do not sell personal information to third parties in exchange for money.

Our use of advertising and analytics technologies may involve disclosing online identifiers, device information, and Website activity to advertising or analytics providers. Some state privacy laws may define certain advertising-related disclosures as “sharing,” “targeted advertising,” or a “sale,” even when no money is exchanged for the information.

Where required by applicable law, eligible users may request to opt out of qualifying targeted advertising, sales, or sharing by contacting us using the information below or by using any privacy preference tool made available on the Website.

7. Data Retention

We retain information for only as long as reasonably necessary for the purposes described in this Privacy Policy, including operating the Website, measuring advertising performance, maintaining security, resolving disputes, and satisfying legal or contractual obligations.

Retention periods may vary based on the type of information and the settings used within our analytics, advertising, call-tracking, and hosting platforms.

Independent service providers and third-party technology companies may retain information according to their own policies and agreements.

8. Data Security

We use reasonable administrative, technical, and organizational safeguards intended to protect information against unauthorized access, loss, alteration, misuse, or disclosure.

No website, telephone system, transmission method, or storage system can be guaranteed to be completely secure. We therefore cannot guarantee the absolute security of information.

9. Your Privacy Choices and Rights

Depending on where you live and which privacy laws apply, you may have the right to:

Request confirmation of whether we process your personal information;
Request access to personal information we maintain about you;
Request correction of inaccurate information;
Request deletion of certain information;
Request a portable copy of certain information;
Opt out of certain targeted advertising, sales, or profiling;
Withdraw consent where processing is based on consent; and
Appeal a decision concerning a privacy request.

These rights are subject to legal limitations and may not apply in every situation. We may need to verify your identity before completing a request.

Because much of the information collected through the Website consists of technical identifiers rather than names, we may be unable to locate information relating to you without sufficient identifying details.

To submit a privacy request, email Jtruitt@skiprockllc.com with the subject line “Privacy Request.” Describe the request and provide enough information for us to identify the relevant records.

If we deny a request and applicable law gives you a right to appeal, you may submit an appeal to the same email address with the subject line “Privacy Request Appeal.”

We will not unlawfully discriminate against you for exercising an applicable privacy right.

10. Browser and Advertising Choices

You may be able to reduce analytics or advertising tracking by:

Adjusting your browser’s cookie and privacy settings;
Clearing stored cookies;
Using advertising controls provided by Google, Meta, or your device;
Using an available cookie preference tool on the Website; or
Enabling a legally recognized browser-based opt-out preference signal where supported.

Because there is not currently a universally accepted standard for responding to all “Do Not Track” browser signals, the Website may not respond to traditional Do Not Track settings. We may respond to browser-based privacy signals where legally required and technically supported.

11. Third-Party Websites and Service Providers

The Website may contain links to, advertisements from, or connections with third-party websites and service providers.

We do not control the privacy, security, content, or business practices of third parties. This Privacy Policy does not apply to information collected directly by an independent service provider after you are connected with that provider or visit its website.

You should review the applicable provider’s privacy policy before providing sensitive or personal information.

12. Children’s Privacy

The Website is intended for adults seeking information concerning homes, businesses, or properties affected by water damage. It is not directed to children under 13, and we do not knowingly collect personal information directly from children under 13.

If you believe a child has provided personal information to us, contact us so that we can evaluate and, where appropriate, delete the information.

13. Visitors Outside Tennessee and the United States

The Website is operated from Tennessee and is intended primarily to connect users with service providers operating in Tennessee.

People outside Tennessee or the United States may be able to access the Website, but service may not be available in their location. If you access the Website from another jurisdiction, information may be processed in the United States, where privacy laws may differ from those in your location.

The availability of the Website outside Tennessee does not represent an offer to provide services in another jurisdiction.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in the Website, our service providers, our practices, or applicable law.

When we update the Privacy Policy, we will revise the effective date at the top of the policy. Material changes may also be communicated through an additional Website notice when appropriate.

15. Contact Us

Questions, concerns, and privacy requests may be directed to:

Iron Rock, LLC
11 Jefferson Street, Suite B
Clarksville, TN 37040
Email: Jtruitt@skiprockllc.com